A small Danish studio building thoughtful software.

I'm Jørgen Larsen. I live in Copenhagen, I have been writing software for forty years, and PX7 Digital is where the things I build end up.

Most of my career has gone to leading teams who build software for other people. What's here is what I make in my own time: Mac apps and web products for the way people live, work, create, and connect.

They usually start with a question rather than a plan. A problem I keep running into, or an idea I want to understand properly: how espresso extraction actually behaves, what public match data can say about a young footballer, what it takes to keep notes as plain files. Curiosity is the honest word for it. Some of it becomes a Mac app, some of it becomes something on the web.

So I build it far enough that someone else can use it and judge it, and then I open it as early as I can manage. I call that a Minimal Loveable Product rather than an MVP, or Minimum Viable Product: limited in scope, but finished enough that you assess what is actually in front of you instead of imagining what it might become. It goes into PX7 Labs, where anyone can try it and I can learn from how it is actually used. If it earns its place over time, I commit to maintaining, supporting and developing it, and it becomes a product.

It also explains why there are so many of them.

I write about leadership, software development and digital work in the journal.

If something is missing or broken, write to me - I'm the one who reads it.