# PX7 Digital brand package Version 3 extension · 8 October 2026 Start with **index.html** for the visual library, **brand-guide.pdf** for the guide, and **exports/** for ready-to-upload graphics. **templates/** contains self-contained SVGs with editable text and shapes. Fonts are embedded for browser rendering. For a vector editor that ignores embedded fonts, install the included font files before editing. Import an SVG into a vector editor; keep the original proportions when resizing. PNGs are finished graphics, not editable layouts. ## Identity **PX7 Digital** is the full studio name. The existing geometric studio logo is retained. Jørgen and Bob are supporting characters, not a replacement for the logo. Product names and icons keep their own identity. Canonical description: > PX7 Digital — a small Danish studio building thoughtful software for the way people live, work, create, and connect. This kit extends the approved Version 3 website released on 7 October 2026. Older April 2026 Headquarter color snapshots describe the previous website. It does not change other PX7 brands or their positioning. ## Mascots Jørgen: olive-green clay character, blonde curly yarn hair, short blonde yarn beard, blue eyes, olive-and-navy quilted hoodie with the white PX7 chest mark. Bob: cream curly yarn face and legs, grey curly back, brown eyes, black collar and a round tag reading **Bob**. Keep their handmade clay/yarn texture, proportions and warm lighting. - **duo-welcome.png**: introductions and profile covers. - **jorgen-presenting.png**: product announcements; place the product beside his open hand. - **bob-curious.png**: small callouts, footers and an optional mascot avatar. - **duo-workshop.png**: process updates and Labs stories. - **newsletter-studio.png**: wide editorial scene; leave room for a headline. The expanded library contains **25 distinct images: 10 transparent poses and 15 illustrated scenes**. These are separate artworks, in addition to the 14 finished social layouts. Browse all images in index.html or mascot-library-preview.jpg; mascot-library.json records the inventory. The original five images above remain included. Additional transparent poses: duo-coffee-cutout, duo-record-cutout, jorgen-thinking-cutout, bob-play-cutout, bob-letter-cutout, duo-celebrate-cutout. Additional scenes: coffee-bench, coffee-bar, record-listening, record-shelves, sound-workshop, photo-outdoors, photo-studio, coding-studio, labs-tinkering, newsletter-writing, studio-reading, football-sideline, walking-bob, rainy-studio. Wide scenes leave room for copy; portrait scenes work for vertical posts. Full-resolution files are in mascots/ with matching PNG filenames. Keep complete feet, paws, ears and hair. Do not stretch, mirror lettering, recolor the characters, add extra limbs, or put copy across their faces. At small sizes the name tag is a detail, not essential information. Prefer the studio logo for the main account avatar; Bob is an alternative for mascot-led surfaces. ## Color and type | Color | Hex | Use | |---|---|---| | Cream | #FFF3DF | Light background | | Navy | #233A4B | Text, dark panels | | Honey | #F4C66C | Spotlight backgrounds and details | | Terracotta | #E8A077 | Workshop stories | | Olive | #BECB83 | Life and Labs themes | | Mist blue | #D0DEE1 | Creative work and experiments | | Body ink | #43514F | Secondary text on cream | Use navy text on the light colors, cream text on navy, and honey for emphasis on navy. Avoid cream body text on honey or olive. Keep about 60% background, 30% content, 10% accent rather than using every color on every post. **Fraunces** for headings; **Inter** for labels and body text. Both families and their SIL Open Font Licenses are included in fonts/. Georgia and Arial are practical email fallbacks. Display headings can use an occasional italic word, but plain copy is the default. Keep the logo clear space at least one quarter of its height; use the light mark on navy and the dark mark on light backgrounds. The navy/cream assets are color variants of the original geometry, not redraws. ## Formats and use | File | Dimensions | Purpose | |---|---|---| | studio-square | 1080 × 1080 | Studio introduction | | groovefile-portrait | 1080 × 1350 | App spotlight | | playersignal-portrait | 1080 × 1350 | App Store availability | | workshop-portrait | 1080 × 1350 | Making-of update | | story | 1080 × 1920 | Vertical story | | link-cover | 1200 × 630 | Shared-link image | | newsletter-header | 1200 × 600 | Email header, displayed at 600 × 300 | | wide-banner | 1584 × 396 | Wide profile cover | | avatar-logo / avatar-bob | 800 × 800 | Square source for a circular avatar crop | | carousel-01 through 04 | 1080 × 1350 | Ordered four-slide studio introduction | These are delivered canvas sizes. Platforms may crop or overlay their interface differently; check the actual upload preview. The story leaves its top/bottom area for interface overlays. On image-led posts, use a single short headline and put detail in the caption. Keep product copy above 32px on the 1080px canvases. ## Voice Corporate PX7 Digital content defaults to English, with concrete product descriptions. Personal Jørgen posts can use first person and follow the channel's language. Bob adds warmth, not invented endorsements or a fake company voice. Prefer “Import your record collection from Discogs” to “Unlock your musical journey”. Avoid “excited to announce”, vague success promises, “Keep what earns its place”, fake urgency, unverified metrics and invented release dates. One post should explain one useful thing. Suggested studio bio: > A small Danish studio building thoughtful software. Mac tools, mobile apps, games and web experiments. Explore at px7.digital. Suggested captions (review the product's current page before posting): **GrooveFile:** Vinyl, CDs and cassettes. PX7 GrooveFile keeps your collection, editions, condition and shelf locations together on your Mac. Explore: https://utilities.px7.digital/groovefile/ **PlayerSignal:** Follow Danish U17 and U19 fixtures, results and player profiles. PlayerSignal is available for iPhone and iPad on the App Store. https://apps.apple.com/app/id6816104776 **Workshop:** A look inside PX7 Digital. Jørgen builds the software; Bob keeps him company. The apps and experiments are at https://px7.digital/ ## Newsletter newsletter-preview.html is an image-complete example. newsletter.html is an editable, table-based email template with inline styles; newsletter.txt is its plain-text companion. The imagery uses a 600px content width. Body copy remains real text with descriptive links. Images have alt text; the message works with images disabled. Before sending, upload exports/newsletter-header.png and logos/px7-digital-navy.png to your email provider, then replace **{{ASSET_BASE_URL}}**, **{{UNSUBSCRIBE_URL}}**, **{{POSTAL_ADDRESS}}** and **{{PREFERENCES_URL}}**. Replace the issue title, copy and links as needed; map placeholders to the provider's actual merge tags. Send yourself a test in desktop and mobile email clients, including dark mode. No mailing list, sending account or subscription flow is created by this package. Suggested subject: **From PX7 Digital: a look inside the studio** Suggested preview text: **Apps, experiments and a little company from Bob.** ## Files and maintenance - logos/: four SVG/transparent PNG studio color variants. - mascots/: full-resolution artwork, including Bob's labeled name tag. - templates/: editable, self-contained SVG layouts. - exports/: finished PNG layouts at their named dimensions. - fonts/: original font families and license files. - prompts.json: built-in imagegen specifications and final identity correction. - prompts-expansion.json: exact built-in imagegen prompts for the 20 new artworks. - mascot-library.json: 25-image inventory with scene and transparency information. - thumbnails/: smaller gallery previews; use mascots/ for publication. - manifest.json: dimensions and asset inventory. The kit is published at https://px7.digital/branding/. Original logo vectors are sourced from Headquarter brand/visual-identity/logo/. Product facts and icon assets are taken from the approved live portfolio source. Font sources: https://github.com/google/fonts/tree/main/ofl/fraunces and https://github.com/google/fonts/tree/main/ofl/inter . Mascots were generated using the built-in imagegen tool; this is not a trademark or rights-clearance assessment. ## Reactions and online library The complete kit now includes **45 mascot artworks**: the original 25 images plus 20 transparent reaction stickers, ten each for Jørgen and Bob. The reactions are 1254 × 1254 PNGs in **reactions/**. The updated guide has ten pages. Browse and download at **https://px7.digital/branding/**. Download packs are independent ZIPs; extract the packs you need into the same folder. Full-resolution originals, editable templates, font licenses and newsletter source are included.